The Pinoy Entrepreneur

Interview with Go Negosyo Entrepreneur of the year for Tourism and owner of Callos Spa Farm and Resort, Evangeline Garcia.

She stresses the importance of word-of-mouth as a great marketing tool to keep the customers coming.  And she relates that good word-of-mouth is brought about by good service.  It doesn't have to be perfect service, providing good service is enough.

GoNegosyo Big Time!

• Make your brand, make your name, extend your line to include not just clothes but bags, shoes, and other accessories as well.
• Make your brand popular and people will buy your product.
• Don't just keep buying and selling other people's brand.  Develop your own brand.
• When getting a partner, like your friend, consider the reasons for getting one.  This could either be for capitalization, for manpower, for intelligence (source of ideas), or a combination of these factors.
• If no clear reason as to why you're getting a partner, it's better to do it alone.
• Advantages of doing it alone: Nobody will interrupt your decisions.  If you fail, you will be the first one to learn.  If you succeed, you will be the first one to get it.
• If you don't have money for capital, get a loan from the bank.
• Setting up a store is not required at the start.  Mom prefers advertising in magazine first or actually creating your own fashion magazine to serve as advertisement and popularize the brand.
• Never be afraid to start a business.
• If you want to borrow capital from me, come up with a proposal first on how you are gonna pay me back. (^O^)/  (Her mom is just lovely.)
  

Go Negosyo Big Time: Entrepreneur 101 (Part 3)

An Entrepreneur has a HIGH Adversity Quotient (AQ)

 Adversity Quotient is the ability to withstand adversity and not give up.  (Resilience in times of failure)

Wrong Mindset: People with stable jobs need not need start a business.

• Your lifestyle can improve for the better if you start a business even if you already have a stable job.  And who knows how long that job will be available to you.  It can be gone from your hands as fast as the following day.